86% of consumers read reviews for local businesses (including 95% of people aged 18-34)
Consumers read an average of 10 online reviews before feeling able to trust a local business
40% of consumers only take into account reviews written within the past 2 weeks – up from 18%
last year
57% of consumers will only use a business if it has 4 or more stars
91% of 18-34 year olds trust online reviews as much as personal recommendations
Marketing News
2018 Local Consumer Review Survey Key Statistics
www.BlueSquareManagement.com
Blue Square Management
Dec 14
Orpington, Kent UK
