5 Tips To Help You Grow Your Business With Video Marketing | Tip 3. Keep It Short & Fun

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5 Tips To Grow Your Business With Video Marketing Pt 3
3. Keep it Short And Fun
So, adding videos on your social media profiles or on YouTube is essential.
However, just because you can create a 10-minute long video doesn’t mean that you should.
After all, you don’t want to bore your audience to death.
Different platforms will have different ideal lengths. For instance, the ideal length for videos on Instagram is 30 seconds.
People’s attention spans are shrinking. If you can’t capture their attention within 30 seconds, how can you with a long video?
FACT: Approximately, people retain 95% of a message on a video, compared to 10% when they read the massage in text.
While your niche might have many complex topics, make your videos sweet and concise.
While you want to create brand awareness,
you also want to leave your audience with a smile and wanting to see what else you have to offer.


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