Create A Memorable Brand Story With Tips From This El Segundo, CA Marketing Agency

People remember stories sooner than they’ll remember bullet points about a brand’s selling features.
LO:LA creative agency CEO Nicholas Platt says the key to a successful brand story lies in your soft KPIs.
With 30 years of experience at agencies like Saatchi & Saatchi, Proximity and TBWA\GGT, Nicholas knows things.
When you think about the term KPIs, you probably visualize a list of hard metrics.
But soft KPIs that get your team on the same page to leverage experience can make all the difference.
Click on the link in the description to access Nicholas Platt’s full article about the value of soft KPIs.