Behind the Work employed several marketing strategies to help business management solutions company BBSI become thought leaders in their industry and drive inbound leads.
BBSI wanted to develop strategies to drive inbound leads, build an engaged client-side email database, re-engage with established clients, and become HR industry leaders.
Behind the Work helped them do this by producing content that amplified their brand voice, writing keyword-heavy blogs, and creating a newsletter to keep their database informed.
Behind the Work also integrated HubSpot with Salesforce, and re-established contact with over 13,000 brokers.
As a result of these strategies, 51% of BBSI’s organic search traffic was new visitors, and consequently, 60% of their new customers came from organic traffic.
They also established themselves as industry thought leaders, increased lead generation, and improved their email campaign management.
If you’re interested in hiring Behind the Work to improve your digital marketing strategies, you can request a free quote from them today!
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Digital Marketing Solutions Agency Powers Lead Generation & Organic Traffic Growth
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