How to Improve Website Conversions for Local Businesses

Here’s a short preview on how to optimize website conversions to generate more sales for your local business.
Conversion rate optimization (CRO) is your strategy for creating an experience on your website that transforms visitors into customers.
Conversions have different ways of being measured and how to prioritize CRO tactics will depend on what your local business is trying to achieve.
Use resources like surveys and heat maps to find out what your websites visitors want to see and where they are engaging with your webpages.
Conversions have different ways of being measured and how you use your CRO tactics will depend on what you’re trying to achieve with your website.
Your website is getting traffic, but growing your business is more than getting eyes on your product.
Higher conversion rates generate more sales for the same amount of traffic you are currently receiving, so now is the time to employ some conversions.
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