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This video proves that press releases are a powerful tool for building industry authority. We debunk the myth that they are outdated, showing how 74% of journalists still prefer them and how they can generate over 500% ROI. You will learn the psychological power of multimedia to make your research memorable, the value of third-party credibility, and the critical mistakes to avoid, like failing to create a newsworthy story. By combining tangible ROI, psychological engagement, and strategic credibility, you can turn your whitepapers and research studies into recognized thought leadership.
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