If you’re an audio producer, content creator, or creative director, read Voices’ report on audio trends that will help you produce quality, engaging audio content in 2023.
Their 2023 Annual Trends Report utilizes Voices’ internal membership data and over 1400 survey responses to predict future developments in the audio industry.
Audio-first mediums are growing in popularity: with high-profile celebrities partnering with podcast platforms, more people are making audio routines a part of their daily lives.
As of November 2022, there are over 384 million podcast listeners globally, but that number is expected to have risen to 424 million listeners by the end of the year.
The report suggests there are three main trends you need to be aware of for 2023: (1) audio advertising, (2) content quality, and (3) speed and ease of production.
The authors also point to some burgeoning content mediums that you should consider investing in: short-form video, e-commerce, audio chat rooms, gaming, and influence marketing.
The report notes that while video is still the most popular mode of content consumption globally, the volume of audio-first content produced will hit all-time highs in 2023.
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Voice-Over Marketplace Expert Reveals 2023 Podcast & Short-Form Video Content Creation Trends
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