Generation Z and What it Means for Your Marketing
By 2020 Generation Z will make up half of the consumer base in the global market.
Trends point to a younger generation that is more ambitious and eager to prove themselves and they are as socially aware as they are tech savvy.
One thing that stands out the most when analyzing this generation is their slant towards individualism.
In general, they do not try and be something that they are not because genuine uniqueness is valued by Gen Z.
It is important for smart marketers to place themselves into the viral lifestyle in order to effortlessly communicate with this audience through current viral trends.